Lana Kopsala, Author at Lana Kopsala

Episode 35 – Through the Lens: From Launching to Leading a Business

In this episode, we sit down with a dynamic local business owner who shares her journey from launching a small photography side hustle to running a thriving full-time business. This conversation is packed with entrepreneurial insight, creative inspiration, and real-world advice for anyone looking to turn a passion into a profession.

Key Takeaways:
The Leap from Hobby to Business
Our guest talks about how she took the leap from part-time photography to full-time entrepreneurship. She shares the challenges she faced early on — from imposter syndrome to learning the ropes of client management — and what ultimately pushed her to go all in on her business.

Building a Brand with Purpose
More than just taking beautiful photos, she focused on building a brand that reflected her values. We discuss how branding, client experience, and authenticity helped her stand out in a competitive industry.

Navigating the Business Side of Creativity
Creative work is only half the equation. Our guest opens up about learning the backend of business — contracts, pricing, taxes, and marketing — and how mastering these areas was essential for long-term success.

Lessons in Leadership and Growth
Now a business owner with a growing client base, she reflects on what it means to lead — not just in business, but in community and collaboration. From outsourcing tasks to maintaining work-life balance, we explore what sustainable success looks like behind the scenes.

Why You Should Listen:
If you’ve ever thought about turning your passion into a business — or if you’re already on that path — this episode is full of honest, relatable advice and encouragement. Whether you're a creative entrepreneur or just looking for motivation to take the next step in your journey, you’ll find inspiration and actionable tips in this conversation.

🔗 Tune in: Listen to the full episode below, watch on YouTube or listen wherever you get your podcasts!

Check out My Little Black Book for a list of my trusted service professionals.

I am your local real estate expert Making Realty Dreams Reality. Give me a call at 978-855-9112 or fill out this contact me form to get started on your homeownership journey.

Episode 34 – Closing the Deal: Inside the World of Real Estate Law with Justin Bailey of Reynolds Law Office

In this episode, we sit down with Justin Bailey, a seasoned real estate attorney from Reynolds Law Office, to discuss the crucial role of legal professionals in the real estate transaction process. Whether you're a buyer, seller, or agent, understanding the ins and outs of real estate law can make all the difference in a smooth transaction.

Key Takeaways:

Why Legal Expertise is Critical
Real estate law can be complex and full of potential pitfalls. Justin explains why having a knowledgeable attorney by your side is essential for protecting your interests during the buying or selling process. From drafting contracts to addressing legal challenges, attorneys are there to navigate the details that can make or break a deal.
Common Legal Issues in Real Estate
From title issues to contract disputes, Justin shares some of the most common legal obstacles that can arise in real estate deals. He discusses how a real estate attorney steps in to resolve these problems and keep the transaction moving forward.
The Closing Process
The closing table can be a stressful place without the right legal guidance. Justin walks us through what to expect during the closing process, including common issues that can delay or derail the deal, and how a real estate attorney works to mitigate these risks.
What Buyers, Sellers, and Agents Should Know
Justin offers practical advice for all parties involved in real estate transactions. He highlights the importance of early legal involvement and the role that attorneys play in ensuring everyone’s interests are protected throughout the deal.

Why You Should Listen:

If you’re navigating the real estate market, this episode is a must-listen! Whether you’re a seasoned agent, a first-time buyer, or just someone interested in how real estate law works, Justin’s insights will help you better understand the legal side of the industry. Tune in to get a better grasp of the real estate law world and why it’s so important to have the right legal professional on your team.

🔗 Tune in: Listen to the full episode below, watch on YouTube or listen wherever you get your podcasts!

From attorneys to contractors - check out My Little Black Book for a list of my trusted service professionals.

I am your local real estate expert Making Realty Dreams Reality. Give me a call at 978-855-9112 or fill out this contact me form to get started on your homeownership journey.

🎧 Episode 33: Real Estate Unfiltered: Stories of Moves, Memories & Milestones
In our latest episode, we delve into the personal side of real estate, sharing heartfelt stories that go beyond property transactions. This episode, listeners get an intimate look at the emotional journeys tied to buying and selling homes.

🏡 Episode Highlights
Sherri & Lana recount memorable experiences with clients, highlighting the joys and challenges that come with major life transitions. Homes are more than just structures—they're places filled with memories, dreams, and significant life events. Through these stories, listeners gain insights into the human aspects of real estate, emphasizing empathy and understanding in the buying/selling process.

This episode is a refreshing departure from market analyses and investment strategies. Instead, it focuses on the human experiences that make real estate deeply personal. Whether you're a seasoned agent or someone considering a move, these stories offer valuable perspectives on the emotional facets of real estate.

🔗 Tune In
Ready to hear these compelling stories? Listen to the full episode below, watch on YouTube, or listen wherever you get your podcasts!

I am your local real estate expert Making Realty Dreams Reality. Give me a call at 978-855-9112 or fill out this contact me form to get started on your homeownership journey.

Real Estate Tips: Smart Moves for Retirement

When it comes to planning for retirement, real estate often plays a major role — and making the right moves early can set you up for greater freedom and peace of mind in the years ahead.

In Episode 32 of the podcast, "Real Estate Tips: Smart Moves for Retirement," we explored key strategies that retirees (and those approaching retirement) should consider when it comes to their housing plans. Here's a breakdown of the smart moves you should be thinking about:

1. Reassess Your Housing Needs

As lifestyles change in retirement, so do housing needs. A large family home might not make sense anymore. Downsizing can offer financial savings, easier maintenance, and even allow you to relocate to a community better suited to your current lifestyle — whether that means closer to family, amenities, or simply a more relaxed environment.

2. Think About Accessibility

Looking ahead, choosing a home that fits your future mobility needs is important. Single-level living, wider doorways, minimal stairs, and easy-to-maintain properties are just a few features that can make a big difference down the line. Future-proofing your home can save you from unexpected moves later.

3. Evaluate the Financial Impact

Selling a current home and buying or renting a new one has tax, investment, and cash flow implications. It's important to talk with a financial advisor and your real estate agent about how a move will impact your retirement plan. Sometimes, freeing up home equity can help fund travel dreams, support hobbies, or simply provide peace of mind with a bigger savings cushion.

4. Explore Lifestyle Communities

Active adult communities, 55+ neighborhoods, or homes near golf courses, lakes, and cultural centers are popular choices for retirees who want a built-in social life and amenities. It's worth exploring what kind of lifestyle fits your vision for retirement.

5. Make a Plan — Even if You're Not Ready Yet

One of the biggest takeaways? Start planning early. Even if retirement feels a few years away, understanding your options now gives you time to prepare, make informed decisions, and position yourself for a smooth transition when the time is right.

The Bottom Line:
Your home is more than just a place to live — it’s a foundation for your next chapter. With the right strategy, you can turn your real estate into a powerful asset for your retirement years.

Thinking about a move? Have questions about downsizing or investing for the future?
I’m here to help you navigate every step of the way. 🏡✨

🔗 Tune in: Listen to the full episode below, watch on YouTube or listen wherever you get your podcasts!

Reach out to Lynn Toomey, Founder - www.HerRetirement.com - 508.798.5115

Need another type of financial advice? Check out My Little Black Book for a list of my trusted service professionals.

I am your local real estate expert Making Realty Dreams Reality. Give me a call at 978-855-9112 or fill out this contact me form to get started on your homeownership journey.

Join Sherri and Lana as they welcome Doug and Eddie Snyder from Snyder Pools. Discover the latest trends in pool installations, maintenance tips, and the benefits of upgrading to modern equipment like variable speed pumps and high-capacity cartridge filters.

Key Highlights:

Understanding the Demand: Doug and Eddie share their observations on the increasing interest in swimming pools, discussing how lifestyle changes and the desire for at-home recreation have influenced this trend.
Installation Considerations: The Snyders provide expert advice on what homeowners should consider before installing a pool, including space requirements, design options, and budgeting.
Maintenance and Upgrades: The discussion also covers essential maintenance tips and the benefits of upgrading to modern equipment, such as variable speed pumps and high-capacity cartridge filters, to enhance efficiency and sustainability.

This episode is a must-listen for homeowners contemplating adding a pool to their property or those interested in understanding current trends in home improvement. Gain practical tips and expert insights to make informed decisions about enhancing your outdoor living space.

🔗 Tune in: Listen to the full episode below, watch on YouTube or listen wherever you get your podcasts!

Reach out to Snyder Pools if you need help with your pool and spa areas. Check out My Little Black Book for a full list of my trusted service professionals.

I am your local real estate expert Making Realty Dreams Reality. Give me a call at 978-855-9112 or fill out this contact me form to get started on your homeownership journey.

Transforming Homes: Design Tips from Deb Perrault of Fieldstone Designs

In Episode 30 of the podcast, "Real Estate Tips with S&L – Transforming Homes with Fieldstone Designs," we dive into the exciting world of home transformations — and how smart design choices can elevate a property’s value, functionality, and everyday beauty.

Whether you're preparing to sell, recently purchased a home, or simply want to love where you live a little more, Fieldstone Designs shares inspiring advice for creating spaces that truly shine.

1. Designing with Purpose

One of the biggest takeaways? Every transformation starts with a clear vision. Fieldstone Designs emphasizes the importance ofdesigning with intention — considering how each space will be used, what feeling you want to create, and how updates can enhance both function and style.

Before swinging a hammer or picking out paint colors, step back and ask: How do I want to live in this space?

2. High-Impact Upgrades

Not every home transformation requires a full gut renovation. In fact, Fieldstone Designs points out that small changes can create major impact.
Simple upgrades like refreshing kitchen cabinetry, updating lighting fixtures, choosing new countertops, or reimagining an entryway can dramatically change how a home feels — without breaking the budget.

Pro Tip: Focus on the kitchen, bathrooms, and main living areas for the greatest return on investment when planning updates for resale.

3. Blending Trends with Timelessness

Fieldstone Designs encourages homeowners to balance current trends with classic style. While it’s fun to bring in modern touches (like bold tile patterns, open shelving, or statement lighting), choosing elements that will stand the test of time ensures your home feels fresh now and inviting for years to come.

Neutral palettes, natural textures, and thoughtful, layered spaces continue to be winning strategies.

4. Making Emotional Connections

Especially in real estate, a beautifully designed home isn’t just about looks — it’s about creating an emotional connection. Fieldstone Designs explains that when buyers walk into a home and instantly feel comfortable, inspired, or excited, that's when the magic happens.

Smart staging, warm lighting, and intentional design details can turn an ordinary showing into a memorable experience.

The Bottom Line:
Transforming a home doesn’t have to be overwhelming. With smart choices, a focus on functionality, and a little creative inspiration, any home can become a dream space — and a strong investment.

Thinking about updating your home before selling? Or dreaming about refreshing your space to better fit your lifestyle? Let's connect — I can help guide you to the right resources and ideas! Check out my Little Black Book to connect with Fieldstone Designs.

🔗 Tune in: Listen to the full episode below, watch on YouTube or listen wherever you get your podcasts!

I am your local real estate expert Making Realty Dreams Reality. Give me a call at 978-855-9112 or fill out this contact me form to get started on your homeownership journey.

Join Sherri and Lana as they chat with Adam "Crack Daddy" Tracy from A-1 Foundation Crack Repair. He shares insights from over 30 years in the business. Adam discusses the importance of foundation repair and waterproofing, and explains the various methods used to repair foundation cracks and the significance of maintaining the integrity of older homes, especially in New England.

Key Highlights:

Importance of Foundation Integrity: Adam emphasizes the necessity of maintaining a solid foundation to ensure the overall stability and safety of a home.
Common Foundation Issues: The conversation covers prevalent problems such as cracks, leaks, and structural weaknesses that homeowners may encounter.
Repair and Prevention Techniques: Adam outlines various methods employed in foundation repair and offers advice on preventive measures to protect homes from future issues.

This episode serves as an invaluable resource for homeowners seeking to understand the significance of foundation maintenance and the steps involved in addressing potential problems.

🔗 Tune in

Listen to the full episode below, watch on YouTube or listen wherever you get your podcasts!

Need help with your basement? Check out My Little Black Book for a list of my trusted service professionals.

I am your local real estate expert Making Realty Dreams Reality. Give me a call at 978-855-9112 or fill out this contact me form to get started on your homeownership journey.

Picture This: Why Great Real Estate Photos Matter

They say a picture is worth a thousand words — but in real estate, it could be worth thousands of dollars.
In Episode 28 of the podcast, "Real Estate Tips with S&L – Picture This," we dove into how professional photography plays a critical role in selling homes faster and for the best price.

Here are the key takeaways from our discussion:

1. First Impressions Happen Online

Today’s buyers start their search online — and your listing photos are often the very first thing they see. Beautiful, high-quality images can immediately capture a buyer’s attention and encourage them to schedule a showing. On the flip side, dark, blurry, or poorly composed photos can turn potential buyers away before they even step through the door.

2. It's Not Just About Taking Pictures — It's About Telling a Story

Great real estate photography doesn't just document a home — it showcases the lifestyle it offers. Smart angles, lighting, and composition help tell the story of the home: cozy mornings by the fireplace, sunny afternoons on the deck, welcoming spaces for family and friends. Buyers aren't just looking for square footage — they're imagining their future.

3. Professional Photos Highlight a Home’s Best Features

Every home has something special, and a skilled photographer knows how to capture those standout features. Whether it's natural light flooding through big windows, a beautifully renovated kitchen, or gorgeous backyard views, the right photos can help make sure your home’s strengths shine.

4. Invest Now, Benefit Later

Investing in professional photography upfront can lead to stronger offers and a quicker sale. In a competitive market, homes with professional photos sell faster — and often for more money — compared to those with amateur snapshots. It’s a small investment that brings big returns.

5. Staging + Photography = A Winning Combination

To get the best results, staging and photography should go hand-in-hand. Thoughtful staging clears clutter, highlights space, and sets the scene — and a talented photographer captures it all perfectly. Together, they create a listing that truly stands out.

The Bottom Line:
When it comes to selling your home, stunning photography isn't just a bonus — it's a must. Great images help your property make the best possible first impression, draw buyers in, and tell a compelling story that encourages them to take the next step.

Ready to make your home picture-perfect? Let’s talk — I work with trusted professional photographers who specialize in making homes shine online and in person!

🔗 Tune in: Listen to the full episode below, watch on YouTube or listen wherever you get your podcasts!

Building Dream Homes with Greenstone: Insights from the Experts

Buying or building a home is one of the biggest milestones in life — and finding the right team to bring your vision to life makes all the difference.

In Episode 27 of the podcast, "Real Estate Tips with S&L – Building Dream Homes with Greenstone," we explored what it takes to create custom homes that are beautiful, functional, and truly one-of-a-kind.

Here are some of the key highlights from our conversation:

1. Dream Homes Start with Thoughtful Planning

Greenstone’s approach begins long before the first shovel hits the ground. From the very first meeting, they focus on understanding each client’s lifestyle, needs, and long-term goals. Whether it’s designing a chef’s kitchen, planning for multigenerational living, or maximizing a lot’s natural views, thoughtful planning is the foundation of a dream home.

2. Customization Creates True Value

One size doesn’t fit all when it comes to building a home. Greenstone specializes in offering a truly custom experience — tailoring every element, from floor plans to finishes, to reflect the homeowner’s unique style and needs. It’s this personal touch that turns a house into a home.

3. Building Smart for Today and Tomorrow

Another important takeaway: a great custom builder doesn’t just think about how a home looks today — they consider how it will live and last for decades. Greenstone emphasizes quality construction, energy efficiency, and smart layouts that adapt with changing needs over time.

4. Communication is Key

A smooth building process comes down to clear, consistent communication. Greenstone believes in keeping clients informed at every step, from design decisions to construction updates. Transparency builds trust and ensures the finished product matches — or even exceeds — expectations.

5. The Right Team Makes the Journey Enjoyable

Perhaps the most inspiring part of the conversation was the reminder that building a dream home should be an exciting, joyful journey. Working with a builder who shares your vision, respects your investment, and genuinely cares about the final result makes all the difference.

The Bottom Line:
Building a dream home is about more than materials and blueprints — it’s about crafting a space that reflects who you are and how you want to live.

With a partner like Greenstone, homeowners can turn their dreams into reality, one thoughtful decision at a time.

🏡 Thinking about building your own dream home? Let’s connect — I’d love to help you find the perfect team and make your vision a reality!

🔗 Tune in: Listen to the full episode below, watch on YouTube or listen wherever you get your podcasts!

I am your local real estate expert Making Realty Dreams Reality. Give me a call at 978-855-9112 or fill out this contact me form to get started on your homeownership journey.

Episode 26: Rehab Your Real Estate – Featuring Lynn Devin

Fix It to Flip It: How Rehab Loans Can Unlock Real Estate Potential

When it comes to real estate, vision is everything — and sometimes, the perfect home just needs a little TLC.

In Episode 26 of Real Estate Tips with S&L – Rehab Your Real Estate, we sat down with mortgage expert Lynn Devin from CrossCountry Mortgage to explore how renovation loans can help buyers and investors turn “almost right” properties into dream homes or top-dollar flips.

Here are the key takeaways from our conversation:

1. Rehab Loans Open New Doors

Think that fixer-upper is out of reach? Think again. Renovation loans, like the FHA 203(k) or Fannie Mae’s HomeStyle loan, allow buyers to roll renovation costs into their mortgage — making it possible to buy and upgrade with just one loan.

2. Don’t Fear the Fixer-Upper

In today’s competitive market, move-in-ready homes are in high demand — and often come with a high price tag. A rehab loan lets buyers consider homes that need a little love, often at a better price point, with the ability to customize updates to their liking.

3. Perfect for First-Time Buyers and Investors

Whether you’re buying your first home or looking to flip or rent out a property, a renovation loan can be a powerful tool. It gives you the flexibility to modernize outdated features, increase value, and build equity quickly.

4. The Right Lender Makes All the Difference

Renovation loans can be more complex than traditional mortgages — but with the right guidance, they’re totally doable. Lynn shared how working with an experienced lender who specializes in rehab financing makes the process smoother and stress-free.

5. Think Long-Term Value

A strategic renovation doesn’t just improve livability — it boosts resale potential. From kitchens and bathrooms to flooring and curb appeal, smart upgrades can significantly increase a home’s market value down the line.

The Bottom Line:

A little vision (and the right financing) can go a long way. Whether you're a buyer searching for a hidden gem or an investor looking to build value, renovation loans are a game-changing opportunity.

🔗 Tune in: Listen to the full episode below, watch on YouTube or listen wherever you get your podcasts!

Ready to explore the possibilities? Check out My Little Black Book for a list of my trusted service professionals & lending pros.

Connect with Lynn at lynn.devin@myccmortgage.com

I am your local real estate expert Making Realty Dreams Reality. Give me a call at 978-855-9112 or fill out this contact me form to get started on your homeownership journey.

Key Takeaways:

Why You Should Listen:

Home

Properties

About Me

Neighborhood News