This or That: What Buyers Really Want in a Home

In Episode 9 of our podcast, Real Estate Tips with S&L – Buyer Criteria: This or That, we played a fun game that uncovered some real truths about what homebuyers prioritize when making one of the biggest decisions of their lives. It was both lighthearted and insightful — and if you're thinking of selling or simply curious about buyer mindsets, this one's a must-listen.

Here are the key takeaways from our conversation:

1. Yard Space vs. Finished Basement — Know Your Audience

Some buyers dream of a big backyard for entertaining, gardening, or letting the kids play. Others prefer a finished basement that adds livable square footage and versatility. Depending on your target buyer, understanding this preference can help you highlight the right features in your listing.

Pro Tip: If you have both — showcase them equally! But if one stands out, lean into it with your staging and photography.

2. Open Concept vs. Defined Rooms — It’s a Lifestyle Choice

Open floor plans are trendy and appeal to buyers who love entertaining or want sightlines across the home. But not everyone’s on board — many still value defined spaces for privacy, noise control, or functional purposes (like working from home).

What This Means for Sellers: If your layout leans one way, show how it supports a specific lifestyle. It’s all about helping buyers envision how they'll live in the space.

3. Updated Kitchen vs. Spa Bathroom — Both Sell Homes, But…

Kitchens may be the heart of the home, but today’s buyers also crave a relaxing, spa-like bathroom. While it's ideal to have both updated, sellers should know which updates matter more to their target market — and how to market them accordingly.

Remember: Even small upgrades (new hardware, fresh paint, updated lighting) can make a big difference in perceived value.

4. Proximity to Work vs. Proximity to Family — It's Personal

Some buyers are focused on minimizing commute time; others are all about being close to loved ones. These motivations influence neighborhood and location preferences more than anything else.

Your Move: When listing, highlight the property’s proximity to local employers, schools, and amenities — but don’t forget to mention community aspects, too.

5. Move-In Ready vs. DIY Potential — Buyers Fall Into Two Camps

Some buyers want turnkey properties that require zero updates. Others want a deal and aren’t afraid to roll up their sleeves. Knowing which type your home attracts helps with pricing, marketing, and staging strategy.

Hot Tip: A little cosmetic work before listing can go a long way in widening your appeal — even to the DIYers!

The Bottom Line:

Every buyer is unique — but trends tell us a lot about what people are prioritizing in today's market. Whether you're buying, selling, or just thinking ahead, understanding these “this or that” criteria can help you make smarter decisions.

Thinking about selling and wondering which features of your home to highlight? Let’s chat — I’ll help you position your property to stand out and connect with the right buyers.

🔗 Tune in: Listen to the full episode below, watch on YouTube or listen wherever you get your podcasts!

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I am your local real estate expert Making Realty Dreams Reality. Give me a call at 978-855-9112 or fill out this contact me form to get started on your homeownership journey.